The quality culture paradox and its implications – is there a way out

The concept further neglects the need of a learning experience as a necessary factor in the culture development and favours the setting up of pretence quality cultures without in-depth organisational change. In contrast to mechanistic new change approaches are dialogue-based and see organisations as living human systems. They prove influential since the dialogue has a formative or degenerative influence on the organisations.

This paper was presented at EQAF and reflects the views of the named authors only.