14 November 2018 | EQAF Paper

The Wisdom of Students: Monitoring Quality via Social Media and Student Reviews

Alex Griffiths (Statica Research), Helen Cullis (The Quality Assurance Agency for Higher Education QAA))

Many of the student feedback surveys at provider and sector level give a comprehensive insight into the student experience, but they offer only a snapshot at set points in time, often at the end of a term or year.

Building on innovative research in the healthcare sector, where real-time patient feedback via social media and other online feedback sites has been shown to effectively predict the outcome of in-depth inspections, this paper explores the value of continuous monitoring of the student experience via social media and other sources.

What insights can be gathered from year-round feedback, what do students actively feedback on, and what relation does this feedback have with other quality measures? Could this approach be used in higher education to broaden the scope of quality assurance and enhance quality assurance systems by encompassing a broader range of activities into those systems?

This paper was presented at EQAF and reflects the views of the named authors only.

ISSN: 1375-3797 

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